DAY 25 If your goal is to sell books, you must view your book as a business. In what ways do you treat your book as a business? Where could you improve? What resources could you leverage to improve your book business?
Yes, I ’keep books’ on my book writing business. Excel spreadsheets on my book records sales and exchanges with other authors made on the promise of reviews. I know how many were sold from my stash, and I have a list of people who’ve told me they bought it through Amazon.
Two other different spreadsheets record my book income, and expenses for my writing business. This means that I have an expenditure record since I retired from the world of working for someone else in 2008. I’m serious about my books as a business. I use “Author” as a descriptor. I haven’t had a year where I’ve broken even yet, but I can prove what it has cost me to keep this business!
I do this so that I can be serious about my writing in my head. Others may view their writing as a hobby, but I have always seen writing as a business. I set goals and plan for necessary fees for book marketing. It’s a slim budget, for now, but when business gets better, I’ve got the framework to expand.
The internet offers great opportunity to make connections, and encouraging other authors will pay off as my other books become real entities. I’ve recently started a twitter account, and my goal for this week is to revamp my LinkedIn profile. There’s always something more that I can learn!
When the Author Blog Challenge ends on October 17, I will have built a list of fans that I can send my continuing blog posts to. If you haven’t gone to my website and registered, please do so. Go to Bethkozan.com. You’ll see the sign-up on the right.