Dissecting: Platform from Social Media

Day 28  – How are you using social media to promote your book? What aspect of social media would you like to learn more about? What are your next steps?

I fear I have conflated the terms “platform” and “social media.”  I wrote my last blog for ABC about what ‘platforms’ I’m using, but what is ‘social media’ if not different platforms? In my brain, the two are pretty close to the same thing.

To answer the direct questions above: I am using my website, facebook, twitter, and emails to promote my book. I would like to better understand how to utilize the interface of these. I know something about MailChimp, but I haven’t started using it yet.

Once the 35 day ABC blog ends (next Saturday, the 17th of October) I will continue on an episodic basis to notify my list of contacts of another blog piece on my website, when I’m speaking about or reading from my books, and when I publish something not related to adoption, for I have designs on writing more books that are not adoption related.

I have to admit that I am confused about how best to utilize the contacts on Twitter. Every day now, I open my email that’s linked to Twitter and discover 3 to 10 new followers. I’ve been told to maintain some contact or they will drop off. I’m not sure how to do this.

It is time to seek out potential publishers of my next book, Helping The Birth Mother You Know. My plan when I self-published Adoption: More Than By Chance, was to have a book that showcases my writing ability and to give validity to a publishing house. I want my second book to have a distribution track to adoption and counseling professionals, as well as directly to birth mothers; I believe this can be aided by having a publisher with a visibility in the mental health community.

I also have answered a couple of National Adoption Conferences when they publish a Call for Presentations. I haven’t been accepted to one yet, but I’m going to get there. How? One answer would be to sell more books, my greater goal.

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